Dr. Ksenia Polson
Assistant Professor
Marketing and Data Sciences
Anderson College of Business and Computing
Assistant Professor
Marketing and Data Sciences
Anderson College of Business and Computing
Dr. Ksenia Polson serves as an Assistant Professor in the Marketing and Data Sciences Department in the Anderson College of Business and Computing at Regis University. Her expertise spans the intersection of marketing analytics, consumer behavior, and data science methodologies, bringing both theoretical depth and practical application to her teaching and research.
Dr. Polson's research interests focus on data-driven marketing strategies, consumer analytics, and the application of advanced statistical methods to understand market dynamics and consumer decision-making processes. She is particularly interested in how modern data science techniques can enhance marketing effectiveness and provide deeper insights into consumer behavior patterns.
As an educator, Dr. Polson is passionate about preparing students for the evolving landscape of data-driven business decisions. She combines rigorous academic training with practical skills development, ensuring her students are well-equipped to tackle real-world challenges in marketing analytics and data science. Her approach emphasizes both technical proficiency and strategic thinking.
Specialized in leveraging data analytics to drive marketing strategy and measure campaign effectiveness, with focus on ROI optimization and customer acquisition strategies.
Expert in analyzing consumer decision-making patterns, purchase behavior, and customer journey mapping using advanced data science and statistical methodologies.
Proficient in advanced statistical methods and research design for business applications, with emphasis on experimental design and causal inference in marketing contexts.
Expertise in applying data science techniques to business problems, with focus on predictive modeling, machine learning applications, and data visualization for insights.